AIGA’s 2010 Leadership Retreat was held in Chattanooga, Tennessee. In the months leading up to the conference, my Professional Practices class of sixteen students worked together to create a brand identity and marketing materials for the AIGA national board.

My role was to aid in the wayfinding conceptualization. I was also responsible for designing room signage within the perimeters of the established style guide. The class also did a side project in which we made typographic business cards for the local businesses to encourage visitors to indulge in the local culture.